Digital Marketing is an integral part of everyone’s life. Everyone of us is surrounded by digital marketing by some way or other, nowadays we are carrying a full-fledged market in our pockets. Let’s understand how you can turn customers through digital marketing. People spend twice as much time online. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Today, it means that you need to meet them where they are already spending time: on the internet.
After Digital Marketing Training in Lucknow :
This course explores several aspects of the new Digital Marketing environment, including topics such as Digital Marketing Analytics, Search Engine Optimization, Social Media Marketing, and Mobile Marketing. When you complete the Digital Marketing Course you will have a richer understanding of the foundations of the new Digital Marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
Say something interesting about your business here. Learn how SEO works and how you can improve the page rank of your blog by using different SEO tools.
• Importance of a Search Engine
• What is SEO?
• How does a Search Engine Work?
• Page Rank / Authority of a Website
• On Page SEO
• Off Page SEO
• SEO Tools
What's something exciting your business offers? Say it here. Learn how to use different social media platforms and tools to advertise your product effectively.
• Social Media Marketing - Overview
• Facebook Organic
• Facebook Paid
• Twitter Marketing
• LinkedIN Marketing
• Quora, Pinterest
• Social Listening
Learn how to use different advertising mediums like Google Ads, YouTube. Also learn to implement A/B testing for these ads.
• Advertising Fundamentals
• Google AdWords Overview
• Search Advertising
• AdWords Auction
• Display Advertising
• YouTube Advertising
• A/B Testing
Learn How To Create your own blog & Earn.
• Creating a blog using Blogger or WordPress
Learn How to Choose and Buy a Domain & Which Hosting to Choose.
• Live Demonstration - How to Host?
• Importing & Exporting Database
• How to Install Open Source Software?
•How to Fix Errors Of Server?
Learn How to Earn from Your Website or blogs.
• How to Setup Adsense Account
• How to Get Approval & Payouts.
• Influencer Marketing Strategy
• How to Find Influencers
• How to Engage Influencers
• How to Measure Influencer Marketing?
Learn inbound marketing for B2B business, build a buyer persona and know more about how to create the best content for marketing.
• Inbound Marketing for B2B Businesses
• Buyer Persona
Learn to create a Google Analytics account and analyze the metrics of your blog using Google Analytics.
• Creating a Google Analytics account and linking to blog account
• Implementing Google Analytics
• GA Account Structure
• Understanding Metrics
• Standard Repots
•Designing Content for online market place
• 7A Framework
• Call-to-Action & Risk Reversal
• Content Marketing Channels
• Crafting a Content Marketing Strategy
• Ethics and Professionalism
• Plagiarism and Copyright Law
• Multimedia Content
Learn how to create an effective email campaign and ways to reach out to more users.
• Benefits of Email Marketing
• Creating an email campaign with Mail Chimp
• Best practices to collect email ids
• A/B Testing of mailers
• How to avoid spamming
•Consumer Behaviour Fundamentals
•Consumer Decision-making process •Effect of Digital Media on decision making
•How to effectively utilize digital media to create a consumer base
•Reputation management in digital world •Customer relationship management via digital media
• Introduction to Mobile Marketing • Search campaigns for mobile
•Display Campaigns for mobile
•Social Media Campaigns for mobile • Video for mobile