SEO (Search Engine Optimization) is the process of obtaining traffic from the ‘free,’ ‘natural,’ or ‘organic,’ search results on Google and other search engines. All major search engines such as Google, Yahoo & Bing have primary search results. Here web pages and other content such as images, videos, and local listings are shown and ranked based on what the search engine considers most relevant to users.
Think of a search engine as a website you visit to seek an answer to a question and Google, Yahoo, Bing, magically replies with a long list of links to web pages that could potentially answer your question.
That’s true. But have you ever wondered what’s behind those magical lists of links?
Well, here’s how it works: Google (or any other search engine) crawls and gathers information about all the content they can find on the Internet. Then, the crawlers bring all those 1s and 0s back to the search engine to build an index. Now, this index is fed through an algorithm that tries to match all that data with your query, and this is ‘How SEO Works?’
There are numerous ways by which you can improve your website and maximize user experience. For instance, providing your audience with relevant information, easy to navigate web pages on your site, mobile-friendly website configuration, etc. will undoubtedly lead to a better user experience.
Inbound strategies are the most effective and fruitful source of leads among Business to Business (B2B) and Business to Customer (B2C). Inbound strategies include SEO, social media, content marketing, referrals, and others. If you are not getting enough leads from your SEO tactics, call us, we can easily handle our digital marketing for you.
Statistics suggest that an average of 14.6% close rate could be achieved from SEO leads, compared to only 1.7% close leads from outbound leads. Reaching out to customers (outbound or cold leads) can often result in lower conversion rates.
On the other hand, a SEO lead, where a customer makes the actual research of your product or service, tends to result in higher conversion. These individuals doing their research online already have a specific requirement & purpose in mind.
The good ranking of your site on Google or any other search engine website can guarantee you higher conversion rates. Your target market will become more aware of you or your brand or company as long as you maintain your top position.
As customer’s knowledge about your products/services increases, they’ll become more familiar with your brand. This is an excellent possibility for customers to close the deal with you.
The Search Engine Journal reported that inbound leads could lower the cost of lead generation by 61% versus outbound leads. Thus, SEO reduces advertising costs. When you already rank at the top, there is no need for you to pay per click (PPC) or advertise your page.
After conducting local research, there is a high tendency for customers to visit the physical location or the local store or shop. For instance, an internet user puts in “Best Family Restaurant in Lucknow” on Google. After looking at the results, the internet user will then visit his or her top choice and become a customer of that restaurant. Many studies have been conducted to concur this, stating that 81% of shoppers do their research online before going to the store and making a local purchase.
Ranking first, second, or third tells your customers that you are one of the top players in the industry. It shows that you are popular, and many users have researched about you. Plus, customers may think that you are not well-known or you’re a new player in the industry if you are at the bottom of the search engine results. Thus, SEO is vital for your brand’s Credibility.
Want More Local Business or Need Local SEO Services? You are at the right place.
Research suggests that 97% of consumers go online to find local services, and 82% of smartphone users use a search engine to look for a local shop or business. How do you connect with these consumers? With local SEO (search engine optimization) from one of the best local SEO companies in Lucknow.
Local SEO is the process of making your business or company visible for location-based searches. Businesses with physical locations that serve their communities locally can increase their search visibility by opting for a local SEO. These may include a departmental store, a salon, or a florist shop.
Moreover, it brings the service-based businesses serving in a particular geographic area like a doctor, electrician, lawyer, plumber, dentist, or home cleaning company, to the notice of the local audience. From claiming your business listing to building citations, managing local social media engagement, and online reviews, in essence, local SEO takes charge of shifting the entire focus of your local searchers towards your business.
DM Tech Experts works with businesses on both the local & the national level. Although similar to local SEO, National SEO primarily focuses on ranking for broad keywords or related keywords rather than ranking for specific geographical terms.
Whether you need a small SEO campaign or a sophisticated, albeit comprehensive multi-city campaign, we can help. Also, you should know that National SEO is a long-term investment that can separate your business from the competitors.
In today’s tech-driven society, there is an urgent need for companies/businesses to focus more on their online presence. The amount of companies/businesses on a national level using SEO is much higher than that of local companies, making it a very competitive market.
Moreover, our National SEO strategies will optimize various facets of your website to ensure positive search engine visibility. And these strategies will also allow your business to transform how it competes in the market as it can extend your reach across the country and capture your ideal client base, resulting in positive ROI.
As the digital era grows, word of mouth is no longer sufficient; it is becoming obsolete. In contemporary times, being more successful online is what is going to help propel your business into success. Besides, eCommerce SEO plays a compelling role in your industries marketing efforts.
since SEO is one of the leading ways to reach clients wanting your products, it is bound to assist in earning free traffic and bringing in relevant customers to your e-commerce store.
1. KEYWORDS-We will help you by ranking at least 10-15 keywords in your local SEO campaign, 15-25 keywords in your National SEO campaign & 40-50 keywords in your E-commerce SEO campaign.
2. LINK BUILDING-Building links is essential, so by earning Backlinks from other reputable local companies, we can help you to boost your local search rankings.
3. ON PAGE -We are capable of performing best in class website audits for On-page SEO.
4. LISTING-For those of you still in the unknown, claiming and optimizing your Google My Business listing is the cornerstone of local SEO. If you don’t have a listing on all of these sites, we can build one for you.
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DM Tech Experts offers top-notch digital marketing and search engine optimization solutions to help you rank high on search engine results pages (SERPs), connect with the target audience, and earn high ROI. We only use proven and innovative techniques to keep you ahead of your competitors in generating leads & sales.
We possess an expert SEO team with Google Certifications and considerable experience to help you manage your website’s or store’s visibility, and review your campaign performance to improve your ranks and increase website traffic.
To be successful, you need to invest a lot of time and resources in SEO. Search engines have got better at identifying the intent of search queries, which has made choosing the right keywords to drive traffic even more critical.
Since organic traffic is not paid for, once an SEO strategy is implemented successfully and visibility increases, a website will see growth in this channel. Simply put, More visibility = more traffic = more potential customers = more revenue.
It’s all about getting relevant traffic to your website, not just about getting ANY traffic to a website. If it’s not good quality traffic, there is no value in it.
Typically, SEO takes time because search engine algorithms have become more advanced, with an emphasis on delivering users the most relevant & highest quality results based on their search query.
When SEO began, all one had to do was stuff a webpage with your chosen keyword and point as many links as possible to it to see fast results, but things have changed drastically. And deploying tactics like this in 2020 will do more harm than good in the long term.
People often ask, ‘how do I rank higher on Google?’ or ‘how does SEO affect rankings?’
But only Google algorithms know what factors determine how well a page ranks or how visible it is and what determines its position in search results. If you are wondering, then let us tell you, there are reportedly over 200 ranking factors!
However, the way people search has changed, but so has SEO—things like device, location, and a user’s search history influences search results now. So what one user sees ranking in position one, another user may see the same website in position 6 or 7, and another may not see it on the first page at all! While rankings are always a good barometer for how well a keyword is performing, it’s essential to take these considerations into account, as well.
So, with so many ranking factors, how do we prioritize which SEO strategy will suit you best? Luckily, there are some tried & tested best practices that are proven to influence rankings; we only focus on them.
In general, there are a few critical best practices to follow to be within distance of ranking well for your chosen keywords. You might have heard ‘content is king’ when you discuss SEO with someone, and in some respects, that is absolutely true. Quality content, which contains your target keyword (and LSI) and satisfies user intent, is strongly correlated with better rankings.
But content alone won’t cut it. Backlinks are also an important ranking factor, although it’s the quality and relevancy of the link & the domain it’s linking from that counts, rather than the number alone.
Another significant factor to consider is on-page optimization. This involves making your website search engine friendly by using optimized Meta content (title tags, meta descriptions) heading tags, and images.
Then there are technical considerations. Ensuring that a site has good architecture, through clear navigation & internal linking is essential, not just for search engines, but for users, too.